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What Does ChatGPT Say About My Business? (Free Check, 30 Seconds)

If you've never seen what ChatGPT writes about your shop when a customer asks, you're not alone. Most owners haven't. Here's how to find out in about 30 seconds, what the answer usually looks like, and what to do if it's wrong.

By KodoPublished Updated 4 min read

How to see what ChatGPT says about you

There are two ways. The slow honest way: open ChatGPT and ask it yourself. The fast way: use the free check at the top of the Kodo homepage and we ask it for you across five assistants at once.

Ask ChatGPT yourself

Open ChatGPT (the free version is fine). Type something like:

What's a good [your category] in [your city]? Tell me about [your business name] specifically.

Read the answer. If ChatGPT names you, look at how it describes you. Is the description accurate? Does it mention something out of date? Does it mention something a competitor has that you don't?

Or use the free check

Type your business name and city into the box on the homepage. We run a handful of variations of "what's good in [your area]" and "tell me about [you]" across ChatGPT, Google AI, Perplexity, Gemini, and the Apple/Siri stack at once. The result comes back in about 30 seconds and includes the actual answers each one gave.

What ChatGPT's answer usually looks like

For a typical "what's good in [neighborhood]" question, ChatGPT writes a short paragraph that names three to five businesses and gives a one-line description of each. Something like:

A few well-rated barber shops in Pilsen, Chicago include Westside Cuts (known for fades and a friendly atmosphere), Maria's Salon (specializes in classic men's cuts and beard work), and The Modern Gentleman (a higher-end spot with a long wait list). Customers also mention Vinny's Barbers as a no-frills neighborhood option.

You want to be one of the three to five names, and you want the one-line description to be accurate and complimentary. If you're mentioned but described as "a small shop with mixed reviews," ChatGPT is reading some old 2-star reviews and weighting them too heavily. Fixable.

If it's wrong, here's why

The most common reasons ChatGPT gets your business wrong:

  1. Your Google Business Profile description is empty or wrong. ChatGPT leans on this. If your description says "hair salon" and you actually specialize in men's cuts and beard work, ChatGPT doesn't know to mention the specialty.
  2. Your hours are wrong on Google or Yelp. ChatGPT often mentions hours. If you closed Mondays in 2024 but Google still shows you open Mondays, ChatGPT will tell customers you're open.
  3. An old phone number is still on Yelp or Facebook. ChatGPT picks up phone numbers from any of these sources and sometimes picks the wrong one. Make sure all three (Google, Yelp, Facebook) match.
  4. Your two most recent reviews are negative. ChatGPT weights recency. Two recent bad reviews can sour the one-line description for months. Replying to them publicly, and asking three happy customers for new reviews, usually shifts the tone within a few weeks.

How to improve what ChatGPT says

The work, in priority order:

  • Rewrite the description in your Google Business Profile. Be specific. Say what you do, who you serve, and what makes you different. 100 to 150 words is plenty.
  • Update your hours on Google, Yelp, and Facebook to match. Triple-check.
  • Upload 8 to 10 photos taken in the last 90 days. ChatGPT sometimes references photo recency through review patterns.
  • Reply to every review you've ever gotten, especially the negative ones. A thoughtful reply softens how ChatGPT characterizes your reputation.
  • Ask three loyal customers to leave a fresh review. Two on Google, one on Yelp.
  • Re-check in two weeks. The description ChatGPT gives should shift, and your overall mention rate should climb.

Side by side with your competitor

Most owners only think to check what ChatGPT says about them. The more useful exercise is the side-by-side: ask ChatGPT about your nearest competitor, and read the difference. Why does it mention them and not you? Why does it describe them as the go-to spot for [thing] and not you? The answer is almost always something concrete (more reviews, more photos, a more specific description, a recent post). Kodo's free check shows you the side-by-side automatically. It's the single most useful slide in the report.

Common questions

Can I see what ChatGPT actually says about my business?

Yes. The free instant check on the Kodo homepage runs the same kinds of questions a customer would ask, and shows you ChatGPT's actual answers next to your business's information. You'll see whether ChatGPT mentions you, what it says about you, and what it says about competitors instead.

Why does ChatGPT describe my business wrong?

ChatGPT writes based on the sources it can read: your Google Business Profile, your Yelp page, your Facebook page, and any Reddit threads about your area. If one of those has wrong info (old hours, wrong phone number, an outdated description), ChatGPT mixes that into its answer. Fix the source and ChatGPT's answer updates within a few weeks.

ChatGPT mentions my old phone number. How do I fix it?

Update the phone number in three places: your Google Business Profile, your Yelp page, and your Facebook business page. Make sure all three match. ChatGPT will pick up the change on its next web search (which fires on about a third of queries) or in its next training update. Most owners see the fix within two weeks.

Can ChatGPT describe my business better?

Yes. ChatGPT's description leans on whatever's in your Google profile and Yelp page. Write a clear, specific description in your Google profile (what you offer, who it's for, any specialty), upload 8 to 10 photos, and post once a week for a month. ChatGPT's answer about you gets noticeably more useful.

What if ChatGPT mentions a competitor instead of me?

Almost always means your competitor's Google Business Profile is more complete, has more recent reviews, or has more activity (posts, photos) in the last 90 days. Run the free check. We show you exactly what your competitor has that you don't, and which of those things you can match in 20 minutes.

How often should I re-check what ChatGPT says about me?

Once a month is plenty for most shops. The Kodo Watch plan ($19 a month) does this automatically and emails you when the answer changes meaningfully. The Grow plan ($39 a month) does the same and also drafts replies to new reviews so you can keep the source data healthy.

See what AI says about you. Right now.

Free. Thirty seconds. No login. We'll show you what we found and tell you the first three things to fix.

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What Does ChatGPT Say About My Business? (Free Check, 30 Seconds) · Kodo