How to Get Your Business on Siri and Apple Maps

Short answer

Siri finds local businesses through Apple Maps, so to show up on Siri you claim your business on Apple Business Connect (free), and make sure your hours, address, and phone match what's on Google and Yelp.

That's the whole game. When someone asks their iPhone "find a barber near me" or "call the closest plumber," Siri reads Apple Maps and names a few businesses. If you're not on Apple Maps, Siri literally cannot find you. Most owners have set up Google and maybe Yelp, but never touched Apple. That's the gap this page fixes.

Why Siri matters more than owners think

Owners tend to picture customers typing a search into Google. More and more, they're talking to their phone instead. They're driving, their hands are full, they're walking down the street, so they just ask out loud. And when they do, the phone gives back a short list, not a page of results.

Two things make this worth your time. First, voice searches are overwhelmingly local. Around 76% of people who do a voice search for something nearby are looking for a business close to them right now, and a large share of those mobile searchers visit or call a business within a day. That's walk-in and phone-call intent, the best kind you can get. Second, the iPhone is a huge slice of US phones, and every one of them has Siri built in. So when you're missing from Siri, you're missing from a big chunk of the people most ready to show up at your door.

How Siri actually finds a business

Siri doesn't have its own list of businesses. It sits on top of Apple Maps and reads from there. So "getting on Siri" really means "getting your business right on Apple Maps." There is no separate Siri sign-up, no Siri dashboard, nothing to claim called Siri. Apple Maps is the substrate, and Siri just reads it out loud.

Here's the part owners miss: Apple Maps pulls in Yelp. Your Yelp reviews, your star rating, a lot of your business details get syndicated into Apple Maps. So your Yelp page matters here too. If your Yelp listing is unclaimed or stale, that weakness follows you right into Apple Maps and into what Siri says. Get Apple Business Connect and Yelp both in good shape and you've covered the two sources Siri leans on most.

If your business is also invisible to other assistants, the root cause is usually the same set of missing or mismatched listings. We wrote a full breakdown of that in why AI can't find my business.

The step-by-step

Plain order, start to finish. None of this costs money.

1. Claim your business on Apple Business Connect. Go to business.apple.com and sign in with an Apple Account. This is the free tool Apple gives owners to manage how they look on Apple Maps. Search for your business or add it if it isn't there yet.
2. Verify that you own it. Apple confirms you're the real owner, usually by a phone call to your listed business number or by a document check. Once you're verified, you control the listing.
3. Fill out category, hours, and photos. Pick the category that actually describes you (a taqueria is not just a "restaurant"), set your real hours including holidays, add your phone and website, and upload good photos of your storefront, your space, and your work. A complete listing gets read out more often than a bare one.
4. Add a Showcase or action if it fits. Apple Business Connect lets you add a "Showcase" tile, like a promotion, or an action button such as a link to order, book, or call. Use it if you have something worth surfacing. Skip it if not.
5. Make your name, address, and phone match Google and Yelp. This is the one most owners get wrong. If your phone or address is one digit off between Apple, Google, and Yelp, the assistants stop trusting your info and you get shown less. Make all three identical, down to the suite number.
6. Fix the pin if it's in the wrong spot. Apple Maps sometimes drops your pin on the wrong side of the building or at the wrong entrance. In Apple Business Connect you can drag the pin to the exact door customers should walk to. A wrong pin sends people to the back alley and they blame you.

Most owners can get through all six steps in under an hour. The verification step is the only one that can take a day or two, so start there and let it run while you fill out the rest.

Don't forget Waze

Waze is owned by Google, but it's its own world for drivers. When someone is behind the wheel and says "take me to a hardware store," Waze is often the app doing the routing. Claim your business on Waze too (it's free through the Waze Map Editor or your Google Business Profile feeds into it), and make sure the address and pin match everything else.

Here's the quiet win: every time you fix one of these listings, you help yourself on the others. Apple Maps, Google, Yelp, Waze, Bing, Foursquare. Each assistant cross-checks your details against the rest. One more clean, consistent source makes you look more trustworthy everywhere, including to ChatGPT and Gemini. Fixing Apple Maps isn't a one-off; it pays you back across the board.

How to check if Siri and Apple know you

You can test Siri yourself in 30 seconds: pick up an iPhone and ask "Hey Siri, find a [your category] near me" while you're close to your shop. If your name doesn't come up, you've got work to do. You can also open the Apple Maps app and search your business name to see what (if anything) shows.

Or skip the guessing. The free check on the Kodo homepage tells you whether you're on Apple Maps (and therefore findable by Siri), alongside Google, Yelp, ChatGPT, and the rest, all on one page. Type your business name and city. No signup, no card, about half a minute. It's the fastest way to see exactly where you stand before you spend an hour fixing things. If you want the bigger picture on Google first, see why your business isn't showing up on Google, or read how Kodo works end to end.

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